Data science is a broad field that employs processes, concepts, tools, theories and technologies to enable the extraction and analysis of valuable data to obtain knowledge and information. Crucial decisions are made in business by using the managed data efficiently. A data scientist practices data science. The techniques involved in data science are data mining, data extraction, data analysis and data retrieval. The concepts are derived from programming, social engineering, statistics, machine learning, and data warehousing. A data scientist can add value to any business in the following ways.

EMPOWERING MANAGEMENT TO MAKE WISER DECISIONS

A data scientist is like a trusted advisor or strategic partner to an organization's management. They communicate with the organization and educate them on the value of the organization's data to improve the decisions made by the upper management. By making good data-based decisions, the organization can grow and improve its performance, leading to an increase in the profit earned.

FINDING TRENDS AND DEFINING GOALS

Using the historical data, the data scientists measure, track and record the performance of the organization after which they recommend the steps the organization has to take in order to increase the profitability. The company will also find better ways to engage with customers and improve their performance.

ADOPT BEST PRACTICES AND PAY ATTENTION TO CRITICAL ISSUES

The data scientists ensure that the staff can handle the analytical products of the organization. They aid the staff with demonstrations of the effective use of the product to obtain insightful data. Once the staff gets familiar with the system, they begin to handle the key business challenges.

IDENTIFY GOOD OPPORTUNITIES

The data scientists have to keep improving the value of the data obtained from the company's analytical system and question the existing process for the purpose of developing more methods and analytical tools. The various opportunities are simulated and discussed with the upper management to implement them in the organization.

DECISION-MAKING USING DATA-DRIVEN EVIDENCE

Companies can cross out taking high stake risks. Data scientists gather and analyze data which can be used to create models and simulate a variety of smart actions. By doing so, the company can understand which path gives better results. No company making decisions based on this will ever operate at a loss.

IDENTIFY AND REFINE CUSTOMERS

Many companies will have sources for collecting customer data. If they are not used well, the data will be labelled useless. A data scientist takes the existing data and merges it with other that is not useful on its own to get insights which the company can use to get information about its audience. All the likes, dislikes, suggestions etc. of the customers can be understood and the company's services and products can be tailored to provide satisfaction to the target groups. This can help the profits of the organization flourish.

RECRUITMENT OF THE RIGHT TALENT

Going through resumes of candidates is a tiring work in a recruiter's life. This can be changed with the help of data. Using social media, databases, job search results, enormous amount of data can be collected. Data scientists can use it to find suitable candidates for the company.

By enrolling for a Data science course offered by ExcelR, you will have access to high quality content. Guidance will be provided by experts in various fields in data science from R programming to Analytics. The course will shape every participant into a successful data scientist.

Article Source: https://EzineArticles.com/expert/Shalini_M/2609777

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The Dell Precision 3510 can be described as the perfect workstation that has enough power to replicate a desktop performance, yet is still portable enough to be carried around throughout the day. It's fully customizable and certified to run a full range of professional applications. Even though it's intended for business use, you can still get some personal enjoyment out of it as well.

Whether you want to keep it on your desk, take it with you as a mobile companion, or a combination of both, you can rely on the 3510. It weighs 5.7-lbs and comes with a variety of ports. The chassis is also built to be durable. It can withstand a few knocks here and there through transit. Since the machine has been MIL-STD 8210 G tested, it can survive everything from shock to extreme temperatures.

When you open it up, you'll find a 15.6-inch LED-backlit display, island-style keyboard, and 3.9 x 2.1 inch trackpad. For the display, you might want to opt for the 1920 x 1080 FHD screen with wide view technology and a 72% color gamut. On the keyboard, the keys offer just 2.2-millmeters of travel, making typing an easy process.

There are two battery options, both of which come with Express Charge technology: a 4-cell 62-Whr Li-Ion polymer and a 6-cell 84-Whr Li-Ion polymer. Even with just the 4-cell battery, you can expect plenty of runtime. Also included is a 130-Watt AC power adapter.

Processor and Graphics of the Dell Precision 3510

Dell Precision Optimizer is designed to assist with productivity. It automatically adjusts the system settings for various applications to ensure that the ones you use the most run at the fastest speeds possible.

For the processor, the Dell Precision 3510 can be equipped with either an Intel Core i5 or i7 CPU or Intel Xeon E3. The computer supports quad-core processors and can get up to a maximum of 3.60GHz with Turbo. The least costly of the graphics options is the integrated Intel HD 530 graphics. If you want dedicated graphics, there is an option for an AMD FIrePro card with 2GB GDDR5. There is enough DIMM slots room for up to 16GB of memory.

You also get a few storage options, such as a 2.5-inch 360GB SSD, a 500GB 7200-RPM HDD, and an M.2 PCIe SSD (up to 1TB). Which storage solution would be ideal for your business?

Now that you know what to expect with the Dell Precision 3510, you can get started with your order customization. Carefully look over the options to ensure that you select the ones your business truly needs.

This is such a nice notebook that it would be a shame to not invest in it - especially when there are Dell Precision 3510 coupons available to help bring the price down. There is always consistency with Dell discounts - especially with laptops.

To find out more about this computer along with coupons and discounts to make your purchase less heavy on the wallet, visit George's website - https://www.dealectronic.com/dell/

Article Source: https://EzineArticles.com/expert/George_Botwin/1425000

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What is Social Engineering Fraud? You may not think you know, but you do. In fact, you've already been targeted repeatedly and recently, probably even today. Social Engineering Fraud is a leading cause of data breaches and has resulted in billions of dollars being stolen. So, what exactly is it?

According to Interpol, that's right, Interpol, Social Engineering Fraud is a type of scam that tricks, deceives or manipulates victims to initiate money transfers or reveal confidential and personal information that can then be used for illicit purposes. It relies on human-to-human interaction, not guns or hackers, to perpetrate a crime.

Phishing is the most common form of Social Engineering Fraud. Phishers send unsolicited emails that look like legitimate requests for payment or information. The same technique can be executed by phone ("Vishing") or text message ("SMishing"). Phishers often impersonate real companies by using actual logos and similar ("spoofed") email addresses. Their emails typically include a call to action.

Statistics indicate that phishing rates have been in decline over the past few years. Rates of spear phishing, however, are going up. Unlike the wide net cast by phishers, spear phishers target specific individuals within an organization, particularly those with access to finances or sensitive information.

For example, spear phishers posing as the CEO of an Austrian aerospace company used a Business Email Compromise attack to convince an employee to transfer nearly $50 million to an account for a fake acquisition project. (Spear phishing is also known as whaling or CEO fraud.) Spear phishing emails were also used to get the password to a Gmail account used by Hillary Clinton's campaign chairman.

Despite its many forms, Social Engineering Fraud generally incorporates the following distinctive elements:

Identifying Targets. Criminals often use open source intelligence, social media and corporate websites to profile potential targets, develop an accurate picture of the organization and identify key executives and finance team members.

Grooming Relationships. Contact is made with targeted individuals using emails that incorporate publicly available information and social media profiles so that they are more likely to be read and viewed as authentic. This process may last days, weeks or months.

Exploiting Vulnerabilities. Once targets are convinced that they are dealing with an authorized individual about a legitimate business transaction, they are asked to perform a routine or otherwise legitimate function. For example, they may be given wiring instructions or formal-looking requests for documents or information.

Executing the Fraud. Unwittingly wired funds are immediately transferred to another account. Sensitive information that was divulged is immediately used to perpetrate additional crimes, typically identity theft.

Social Engineering Fraud poses a serious risk to every business, particularly small and medium-sized businesses, which are targeted the most. According to the Federal Bureau of Investigation, spear phishing scams continue to grow, evolve and target businesses of all sizes. Since January 2015, there has been a 1,300 percent increase in identified losses, totaling over $3 billion.

Many businesses mistakenly believe that losses attributed to Social Engineering Fraud will be covered under their standard business insurance policies. Unfortunately, this error is oftentimes not revealed until it's too late. Standard business insurance policies have a number of coverage gaps when it comes to losses of this kind.

Standard commercial general liability and property insurance policies aren't designed to protect against Social Engineering Fraud, so the lack of coverage should be somewhat expected. What's typically not expected, however, are coverage gaps in policies that appear otherwise well-suited to protect against these losses.

For example, even though Social Engineering Fraud typically takes place online, it doesn't necessarily involve hacking or compromising computer systems. So, depending on the circumstances, coverage may be denied under a standard cyber liability insurance policy. And, since victims ultimately send money knowingly and voluntarily, coverage may also be denied under a standard crime or fidelity policy.

Social Engineering Fraud Endorsements are available to fill these coverage gaps. They are specifically designed to cover the unique risks presented by Social Engineering Fraud, including:

vendor or supplier impersonation;

executive impersonation; and

client impersonation.

Social Engineering Fraud losses can be devastating. Every business needs to review its insurance policies to identify and address any actual or potential coverage gaps. Unfortunately, when it comes to Social Engineering Fraud, implementing safeguards, maintaining awareness and educating employees isn't always enough.

If you have any questions about the information provided in this article, please visit us at Setnor Byer Insurance & Risk or call us at (888) 253-8498.

Setnor Byer Insurance & Risk is a full-service Independent Agency with over 30 years providing attentive and concierge-style service to meet the needs of businesses and individuals throughout the U.S. Our cost-cutting and creative insurance and risk management solutions provide substantive value and further enhance the client experience.

Article Source: http://EzineArticles.com/expert/Anita_Byer/2410257

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India is well known for its culture. Every person in this country respects its culture. A person, who follows it, has got a respectable image in the society. Indian society is designed according to the standards of culture. It is loved not only by Indians but also by other people of the world. Its supremacy, divinity and influence have been spread to each and every corner of the world. It is an identification of both ancient and modern India. Now we will analyze its salient features in the following modes.

• Castes

India is characterized by different castes. People of different castes possess different living standard. Even people of different castes live life with different standards and values. Each caste has its separate rituals and traditions of marriage and other religious ceremonies. The food habits of different castes are different as some prefer non-vegetarian food while some prefer vegetarian food.

• Languages

Hindi is the national language of India. People of each state have their own language. People of any state are free to speak the language of their own choice. There are 18 languages of the country and each of them has their own dignity and prestige.

• Religions

India is characterized by four religions i.e. Hinduism, Muslim, Sikhism and Christians. Each religion has its own rituals and traditions. The dressing styles of different religions are different. The ladies of hindu religion wear sarees. Today there is a trend of Indian sarees online. The great varieties of Indian sarees online are available. The ladies of muslims and sikhs wear salwar suits with dupattas. The ladies of Christians wear gowns. These salwar suits and gowns are also available online in a great variety.

• Respect

Respect is one of the characteristic of Indian culture. In this country women and old people have respectable position. Even the feature of respect is involved in personal or professional life of an individual. Man does as much as efforts or work to earn respect in the society. Not only ladies and old persons, every person got respect from others as the feeling of brotherhood lies among the Indians.

• Unity and Integration

Despite of different states, religions and languages, people of this country are united and integrated together with the feeling of oneness. They are helpful to one another at the time of happiness and sorrows. All of them have a spirit to love their country.

• Literature

This nation is characterized by sanskrit literature of ancient times, which comprises dramas, epics lyrical expressions or poems. The writing works and books of this nation are up to the mark. The glory of the nation's literature is at par around the world.

• Matrimonial system

The culture of the nation says to get married and be loyal to his or her life partner. In Hinduism, married ladies are supposed to wear sarees, mangal sutra, bangles, sindur and bhichiya for the well being of their life partner. Muslim ladies are supposed to be in purdah. In Sikhism, married ladies are supposed to wear mangal sutra and sindoor with kataar. In Christians, married ladies are supposed to wear ring on their finger with the locket of jesus on their neck.

To know indian sarees online shopping, please visit DaIndiaShop

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Do you plan how you'll #act when you #negotiate? What #role do you decide you'll play? Knowing the right role to display will allow you to negotiate better. Although you can't predict every circumstance that you'll encounter in a negotiation, the better prepared you are, the better your act will be.

Your act:

Everyone plays a role during a negotiation. And, your role should align with how you wish the other negotiator to perceive you; that's your act. You should not view it as bad or inauthentic; it's an act. If it's misaligned, you run the risk of weakening your position. As an example, you shouldn't become a bully if you've been playing the role of someone that's helpful. That would be a misalignment.

Consider the following and keep in mind that you can morph from one act to another. Just be sure there's an easily perceived reason for doing so.

Nonchalant

You can adopt this act to project a 'no-care' attitude (i.e. if it happens, fine - if it doesn't, fine). You might employ this demeanor when you wish to confuse the other negotiator about your real interest in what he's offering. Make sure not to become unmasked by being too deep into the role. Because a fleeting offer may disappear before you can shift acts.

Defiant

"I won't accept that offer under any circumstances!" Be cautious when adopting this act. It can leave you in a position that's difficult to retreat from. While this can be a good tactic, if it's overused and you must concede, you'll be weaker throughout the rest of the negotiation.

To combat the perception of being in a weaker position, consider feigning momentary hopelessness. It'll lend credence to your act. But you must attempt to regain your defiant act, be it from a less entrenched position, to regain your position. You'll only be able to use the hopelessness ploy once, twice if you're overly convincing. So, be mindful of how and when you employ it. If you do so too early in the negotiation, you'll lessen its effect later. If you do it too late, you'll bring additional scrutiny upon your act.

Helpful

Most people like helping people. It's a characteristic that's pleasing. It's also a characteristic that some people despise. Thus, you must know when to be a helpful actor and when to drop the act.

Dominant negotiators, the bullying type, tend not to want help. They already know what's good for the negotiation. From their perspective, your insights will only hinder the process.

Invoke the helpful act with collaborative negotiator types. They seek input to promote win-win negotiation outcomes. To better effect this act, consider when you'll lead and when you'll follow. To follow, ask the other negotiator for her opinion. Then, build on it. To lead, present a non-threatening offer and ask your collaborator what she thinks of it. Build on what she says.

Dominant

Most people don't like to be dominated; it places too many restrictions on them. Nevertheless, acting dominantly versus someone that's savvy and in control can have its benefits. The difference lies in whether you're perceived as being overbearing, strong-willed, or just knowledgeable. To effect this act, attune yourself to the other negotiator's perception. There can be hidden value in this role. Knowing how and when to uncover that value makes it more valuable.

The stage you're in, in the negotiation, should direct how you act. Like a good director, if you time your actions appropriately, your actions will be more believable. That will lead to more winning negotiation outcomes... and everything will be right with the world.

Remember, you're always negotiating!

Article Source: https://EzineArticles.com/expert/Greg_Williams/98280

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You can run a video contest on Facebook as long as you comply with the site's promotional guidelines.

Lots of customers will give you written testimonials; contact some of those customers and give them an incentive to put their testimonials into a video.

Be a leader in your industry by creating a place where your audience and stakeholders can post and view business videos for free.

Cheaper, easier, and faster

Selling and branding your product or company with video has become a necessity. Thankfully, it has also become much easier. While most small and medium-sized businesses (SMBs) don't have the budgeting resources of major brands, they really don't need a huge budget to use video. Small business owners can build a brand or promote products quickly with web video by creating and uploading their own videos and taking advantage of user-generated content (UGC) in their video promotions.

YouTube is not only the most popular video search site; it has earned a place in national broadcast news. We've all seen a viral YouTube video on the evening news, right? ComScore reported in April that 174 million U.S. internet users watched online video content in March for an average of 14.8 hours per viewer, thereby engaging in more than 5.7 billion viewing sessions throughout the month.

Going beyond UGC videos, Americans viewed 4.3 billion video ads in March, with video ads reaching 43 percent of the total U.S. population an average of 33 times during the month. The latest trend is for big advertisers to move ad dollars from TV to web video, and you can get on the web video bandwagon too by creating web video on a budget.

In this article, we'll discuss seven low-cost strategies for launching a robust video marketing program.

Consider the benefits of UGC on YouTube

A great low-budget tactic for SMBs to promote their companies and products is to use UGC in video promotions. It is easier than ever to create quality videos because UGC admins are offered through many of the video hosting providers, including Blinkx, Flickr, Vimeo, and YouTube, to name a few.

UGC video submissions to YouTube provide your site with a great way to interact with its users while also improving the content displayed on the site. Instead of storing files locally on your web server and using server processing power to transcode videos for playback, it is much easier to submit videos to YouTube. YouTube will host the files and take care of transcoding while offering a universal way to play back your videos. Instead of having to integrate a JavaScript script player into your site, YouTube supports iframe embed code that takes the guess work out of video playback.

By using an iframe, the choice of player is determined by YouTube, which has an HTML5 player and a traditional Flash player for older browsers. When you host your videos on YouTube, you aren't restricted to any specific file type, and you don't have to encode your videos because YouTube does the transcoding for you. By hosting UGC video content on YouTube, you can:

Increase brand awareness and SEO juice by hosting videos on your own company YouTube channel

Save disk and bandwidth costs by hosting videos off your local web server

Save CPU by no longer having to do video encoding

Shorten development time without having to decide which video player to use on your site to support all browsers and video types

Run a UGC video contest

You can run a video contest on Facebook as long as you comply with the site's promotional guidelines. You don't have to be a Facebook advertiser to run a contest. However, any promotions administered on Facebook must be done through an application, and the app must comply with Facebook's platform policies. To ensure you comply with these policies, you might want to use a third-party application such as Strutta or Wildfire.

If you run a contest on your Facebook brand page, note the list of do's and don'ts below, which are quoted from Facebook's promotional guidelines.

- You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.

- You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.

- You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.

- You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.

- You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

- You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.

- You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

- You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 2.3.2.1). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one."

Many of the contests you see on Facebook that require users to post on the brand's wall or "like" the brand to win are in violation of Facebook's guidelines. While Facebook can't police every brand page, it might find a way to gain more control over its platform. So it's best to conform to the site's promotion guidelines.

You should also be aware there are certain legalities involved in establishing contest rules, and going with a third-party app provider for your promotion would help cover all the bases.

If your contest is on Facebook, you can administer it on Facebook or publicize it on Facebook and host it on another site. When you administer your promotion on Facebook, you use the Facebook platform to collect submissions, determine the winner, and notify the winner. When you publicize your contest on Facebook, you use your Facebook brand page and send status updates through Facebook, but host the contest on another site. If you publicize on Facebook, there are certain rules you must follow, including that the contest can only be open to individuals 18 years or older.

Use UGC videos to demonstrate product benefits

A great way to generate traffic and interest in your products is to invite your users to submit a UGC video showing how they use your product. Building a UGC area takes a little engineering work, but once it is done, the rewards are priceless. You own the content, you get the SEO attribution, and you increase your traffic. Building a YouTube-like admin is as easy as chiming into the application programming interface of Fliqz or VMIX, which both offer this service (see the section at the end of this article on hosting your videos).

Be creative as you invite your users to submit UGC videos demonstrating and using your products. Make it fun and allow people to vote for the best videos. Invite users to tell why they like your product or how they use it in unique ways. Encourage your customers to submit videos through email marketing or house banner ads on different pages within your site. You might even run a small PPC campaign on appropriate search engines. Lastly, you can publicize your promotion on Facebook if you conform to its promotional guidelines.

You can give away tchotchkes or product samples to the user who submits the video that gets the most votes on a weekly or monthly basis. An example of this type of UGC video promotion can be seen on Twistlets, a site selling teen jewelry that can be bent or twisted into different shapes such as a bracelet, necklace, or head piece. The site has a featured video on the homepage and buttons to submit videos or view photos. Users can upload a short video clip (60 seconds or less) showing how they "bend it, twist it, shape it and wear it." Girls can rate their favorite designs and sort by the most popular and recent video submissions.

When you use UGC videos on your site, don't forget the video sitemap. This is something your webmaster can do to ensure the videos rank well on search engines. You'll also need to submit the videos to video-sharing sites (read more in the upcoming section on optimizing your video).

Post corporate and product videos on your website

Video can be used for branding on your corporate page and for promoting products on your product pages. People would rather watch a video than read about your company online because it's faster and easier to comprehend quickly. You can capture the essence of your business and interact with your customers, giving your company a personal touch. If you sell complex products, a demo will help boost sales. These videos should be short and are inexpensive to create.

When creating your online corporate or product videos, be sure to keep them short and ensure the quality is good and the sound is clear. In fact, captioning is now available for video, and it helps to sell product to have a few captions in your video. Have a clear goal before you start and limit each video to making one main point. Videos should be between one and two minutes long -- three minutes max. That's why you need prior planning.

You don't need to hire a pro to make these short videos. Use a plain background behind a talking head or product display. This keeps the viewer's attention where you want it. Don't use flashy transitions or effects -- but it can be helpful to use graphics. Use large text that is easy to read with sans serif font. Keep your camera steady when you shoot by using a video tripod. Be sure to have lots of light. You can use three lights positioned approximately 6 feet away from the camera and attached to a drawing easel 2 to 3 feet to the side of the camera. A couple of lights should be at eye level, while the third is about 6 feet up, pointing down. By placing the lights off to the side of the camera, you get subtle shadows on the subject, which helps add dimension.

You can make your sound better by using a good quality microphone plugged into your camcorder. Bad sound quality is common in do-it-yourself videos because the built-in microphones on most camcorders are not good enough.

Create product testimonial videos for your product pages

Lots of customers will give you written testimonials. Contact some of those customers and give them an incentive to put their testimonials into a video. You can give them coupons, discounts, or a 30-day free trial for their efforts. Anyone can make a short video these days; they can record the video and send the file to you by email. If you're both in the same city, you might invite the person to your business to shoot the video; then take them to lunch or dinner to show your appreciation.

All you need to create high-quality web videos is a camera, proper lighting, and video-editing software. You can use the Flip Ultra HD camera ($132.99), RCA Small Wonder EQ101 camera ($99.99), iPhone, Droid, or any good smartphone with a video recorder to record your videos.

Most of these cameras fit in the palm of your hand and run on AA batteries. You can record up to 30 minutes of digital video directly into the camera's memory, so no video tape is required. When you're finished recording and are ready to edit or upload to the web, the camera plugs directly into your PC, allowing you to transfer the video files to your computer. Flip has its own video editing tools in its video management software. A few popular video software programs are described below.

Microsoft Movie Maker video software is easy to use. You can create and share your own movies with Windows 7 and Windows Movie Maker. This is a free download that also includes tools for photos, instant messaging, email, and social networking. You can import photos and videos from your PC or camera into Movie Maker to start making movies. Editing tools allow you to trim, split, and speed up or slow down your movie. You can also edit the audio, adjust volume, fade music in/ and out, etc.

Jumpcut video editing software also offers a free download. This movie maker and sharing service has many advanced features and requires a slight learning curve. Movies can be made from video, audio, and photo files or clips from other videos published on a site. You can set soundtrack lengths and add visual and audio effects by clip. Once saved, you can re-edit by clicking "remix."

iMovie is a user-friendly video software that makes viewing and working with video quick and easy. A built-in library automatically organizes your videos so all the clips you've captured and the movies you've made are just a click away. It is easy to add movies to your website, publish them on YouTube, and create versions for iPods, iPhones, and Apple TVs. The cost is $79 (part of iLife).

Niche sites and email

Create a niche video-sharing site 

Be a leader in your industry by creating a place where your audience and stakeholders can post and view business videos for free. When your brand becomes the host for video sharing in your niche, you get more traffic and brand exposure. Your customers can post videos about their products and services, or marketing tips, how-tos, and more. You will quickly develop a growing video community that shares industry information and ideas.

Once your video community reaches critical mass, you can generate ad revenue and get more SEO juice that can put your site in top organic rankings. We wrote in detail about creating your own white-label video hub in August of last year, and the information is still relevant.

Create a video email marketing campaign 

Embedding a video in your email marketing campaign can increase your click-through rates by as much as two to three times, according to Forrester research. It tells your audience that you care enough to communicate in a personal, interactive, and easy-to-understand manner than a longer text email that takes more time to read.

While there are a number of video email providers available, we encourage you to seek a provider to fit your budget. We searched for an affordable video provider and found VideoCustomizer, which is a cloud-based solution that provides the infrastructure and technology for creating, designing and delivering personalized video email, video ad campaigns, and video streaming and hosting solutions. With this technology, you can reach customers on computers, iPads, iPhones, and smartphones.

VideoCustomizer's Plan Lite gives you 1,000 video emails on the platform with 4,000 video landing page views, which includes a free video ad. It also includes video hosting on your website and blog. The plan offers multi-user, multi-email accounts, and you can use your own domain with full system access. The cost for Plan Lite is $15 per month.

A note on optimization and hosting

Optimizing your videos 

It's important to optimize your videos by creating a video sitemap. You can use the Google Video extension to the Sitemap protocol to give Google and other search engines information about the video content on your site.

Video content includes the web pages on which you embed your video, the URLs to players for your video, or the URLs of raw video content hosted on your site. Each URL entry must contain the following information:

Title 

Description 

Play page URL 

Thumbnail URL 

Raw video file location and/or the player URL (SWF)

For more information see Google's guidelines for creating sitemaps.

While you can submit your videos directly to video-sharing sites like YouTube, Metacafe, Vimeo, etc., you can also use TubeMogul, a free service that allows you to upload your videos to multiple leading video-sharing websites quickly and also track results. Currently supported websites include: Google Video, Metacafe, MySpace Video, Revver, AOL Video, and YouTube.

TubeMogul is a video analytics and distribution system that gives publishers independent information about web video performance in addition to automated upload to the top video-sharing sites. It provides the following features:

Mass upload: Upload videos to six leading video networks automatically

Video analytics: Track video performance, viewership demographic reports, and create comparison charts

Comments and ratings: View all user comments and ratings from one place

Charts: Email charts to others and export to Excel

Hosting your videos

You will need a video hosting company, and we would like to suggest a few hosting companies that offer affordable solutions that are easy to deploy.

Fliqz allows you to upload, stream, track, and monetize your video content. It offers five different plans, from basic to platinum, and you can try it for free.

Vmix is a cloud-based platform-as-a-service solution that can deliver engaging, interactive video on your website and mobile applications. It also offers a free trial.

Ooyala offers high-quality video solutions, providing video delivery for every kind of video screen. It also offers a free trial.

Conclusion

Since there are few barriers to entry and technology allows do-it-yourselfers to create good marketing videos, there is no reason for hesitating to use video advertising solutions. By taking advantage of user-generated content and creating your own marketing videos, you can reach your target market and brand your business quickly. Whether you use a contest, product videos, video testimonials, a video sharing site, or video email marketing, you will positively boost your brand and increase conversions, guaranteed.

Jason Prescott is CEO of TopTenWholesale.com and Manufacturer.com

Article Source: https://EzineArticles.com/expert/Jason_Prescott/1078365

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